The Courage to Do What You Want

I’ve been thinking a lot about courage lately. 

There isn’t a lot of talk about courage in your career, but it is one of the foremost places where you need to have it.  Careers require stamina, hard work (yes, actually following up and doing the work instead of delegating or assuming someone else will handle it), risk and tenacity.  Many of the workplace advice articles I read have catchy titles about dealing with difficult co-workers, how to get a raise and advance your career and how to land that new opportunity all boil down to one thing: you need courage.

Even my own mantra about being a “marketeer” and building and selling your brand requires it. 

What courage will you show today?

The courage to question and not accept everything that is told to you in meetings or by your boss.  If you even think you know of a better way – a    different way – question the process and suggest an alternative. 

The courage to do the right thing - especially when someone is doing the wrong thing.  At the core, you know the right thing to do – for you, for your business and your career.  Don’t waver.

The courage to make things happen.  Compelling work doesn’t just happen, it is cultivated.  You can procrastinate, put off, slack, do a half-job and accomplish mediocre “wins” by just showing up.  To truly drive your work, you need to think, plan and most importantly – follow through.  That voice in your head that says, “I’ll just do this tomorrow?”  Shut it up by taking action and not thinking about it. 

Most importantly, I wish for you the courage to do what you want. This does not mean sitting in front of your TV with a bag of Doritos.  Specifically, this means that when you get up in the morning you are making the conscious choice to want to do what you have to do.  It is a choice you make daily.

The Holiday Hiaitus (and why you shouldn’t take one)

The halls are decked and the shops are packed.  Job seekers everywhere are uttering the phrase, “I’ll just wait until the new year – no one is hiring through the holidays, anyway.”  Truth is, many major companies have begun to shut own recruiting efforts to close out the calendar year.  Well, maybe.

The real truth is that just as many companies are still looking to hire now.

Here are 3 compelling ways to continue searching during the season:

Network, network, network

Holiday happy hours and parties abound in the professional association scene.  This is an ideal time to go out and meet and greet as many people as you can.  Also, you may catch some members you’ve missed who have come out to celebrate.  Can’t afford to attend?  Contact the meeting host or president and ask for a guest pass or one-time discounted rate.  Offer to help out in return.  Then, practice your pitch before you go.  Think less sales-y and self-promotion and more toward sharing stories and how you can help others.

Apply Now! 

Chances are, your competition is taking a holiday hiatus.  This means that your error-free, tailored resume has a better chance of being seen by a recruiter.  This doesn’t mean you should apply for everything you see, but that you should continue to look and apply for those well-suited opportunities.  It also means that you can follow up a little bit sooner with the recruiter as they are trying to get positions filled before the new year.

Pay it Forward

Taking the time to volunteer is always a good idea.  One of the added benefits during the holiday season is that in addition to helping to pay it forward and giving back to your community, you will also be more likely to meet a different group of people than some of the  volunteers who regularly work throughout the year.  Also, it is important to note that you are taking the time to make a difference in someone’s life.  Sometimes we need to hear that when job search motivation and personal confidence is low.

No matter what your job search situation is during the holiday season, know that there is something out there for you.  Don’t lose hope and if I can help you in any way, please let me know!

Are you maximizing your social media channels for your career?

Check out this quick piece I wrote for the great folks over at Women’s Ally.

Even if you are a social media pioneer, it’s important to follow a few simple steps to help maximize the benefits and be aware of the risks of social media as you build your professional brand: http://www.womensally.com/articles/Your-Social-Media

And be sure to follow @WomensAlly on Twitter.  Diahann is fantastic!

Using SM in your job search?

Ask yourself if you are using the right medium for the right activity. 

Chances are you already have a presence on many channels.  If you haven’t already, it is important to determine which tools are going to be used in a professional capacity. 

LinkedIn, Quora, Twitter and blogs are all good ways to showcase your talents and the value you can add to a company.  You must be able to be found online, and the things you post help define that you have a brand beyond your resume and cover letter. 

At minimum, your LinkedIn account should be robust with a professional picture and showcase your professional highlights.  If you haven’t already, consider using Twitter to share industry-specific information, link to articles and join in on job seeker chats.  Also, check out Quora to answer questions and show your expertise on a topic by topic basis.  These tools will help you maintain contact with your network and could potentially help you connect with like-minded professionals.

How do you use social media in your job search?

Authenticity

Last week I had the privilege to speak with Dr. Mildred Culp, the pioneer behind the syndicated WorkWise. She has fresh perspective (and is funny too) so I’m thrilled I had the chance to connect with her on the topic of authenticity in the job search. 

When the final article is published, I will link to it here.  In the meantime, here are some things that you can keep in mind to keep it real when you are interviewing for your next opportunity:

Authenticity can’t be faked. Authenticity is more than just being honest.  It’s about showcasing your true talents and abilities using the context of your personality and values.  Authenticity can be a key differentiator in personal brand – and can help a job seeker land the right opportunity more quickly.

Authenticity requires honest assessment.  Self assessment and reflection is necessary as you can’t be authentic if you do not perceive yourself as others do.  Be honest about your strengths and showcase how you are working on your weaknesses and turning them into opportunities for improvement – especially when you are seeking a new opportunity! 

If you are to be authentic, you can’t be someone else.  Be yourself, but be your best self.  There is freedom in candor – you allow your values to come through and help ensure that you are pursuing an opportunity that will reflect your priorities.

Authenticity requires simple, clear communications.  Being truthful can be done well and can showcase to employers what is in it for them when you become an employee.  Authenticity can go a long way in establishing rapport and connection with a hiring manager. 

Above all else, authenticity means you must disclose information appropriately (especially with the prevalence of social media).  Facebook, Twitter, LinkedIn, Quora, blogs – and even YouTube – are all good ways to showcase your true self and show what value you can add to a company.  You must be able to be found online, and the things you post help define that you have a brand beyond your resume and cover letter.  My primary piece of advice for this is to be real.  Don’t be afraid to post personal snippets, but be wise in what you post.

Authenticity means nothing without consistency.  You can’t just decide to be authentic one day.  It is a brand that is developed interaction by interaction.  Ensure that every interaction in your hiring process reflects your best you.

New Year, New Resolutions?

A friend told me about a discussion she overheard at the gym yesterday.  Two ladies were talking about their overbooked Spin class and how they were vying to get a seat.  At the end of the exchange one lady remarked to the other, ”Just wait.  This class will be empty again by mid-February.”  Similarly, many people who are searching for a new job or career path often vow to begin their search anew come January. 

While many people resolve to do better in the New Year, the truth is that sometimes those resolutions don’t stick.  And sometimes new resolutions aren’t needed to find your next opportunity.  The best career advice I can give you for 2011 is to follow the SMART methodology for setting your goals, commit to a plan, execute according to your timeline and reflect and refine at key milestones. 

While this is hardly revolutionary, it is often overlooked as we are enchanted with the thought that the New Year has somehow transformed us.

Start SMART: Specific, Measurable, Achievable, Realistic, Timebound

Don’t be too broad in your goals.   As yourself of each of your goals if it follows the SMART model.
-          Is it specific? What is the objective you want to accomplish?
-          Can it be measured?  How will you know when you have achieved it?
-          Is it attainable and plausible for you to achieve your goal?
-          With the resources and abilities you have, is this goal realistic?
-          What is your time limit?  Be realistic and be sure to set milestones for your goal.

Also, you need to apply the SMART model to all of your goals as a whole once you have run each of them through the SMART test. 
-          Are all of them specific?  Are they compatible and work together?
-          What is the overarching measurement for all of these goals?
-          Are they attainable and plausible together? Can you achieve all of these goals simultaneously?
-          Do you have too many goals to achieve or are you at a realistic number?
-         Did you map out your timeline for each of these goals?  What are the major milestones to achievement?

Plan your work
After your goals are set and have passed the SMART test, it is important to come up with your project plan on how you are going accomplish your goals.  Think of this as your blueprint that you will follow throughout the entire process.  Do this for each goal separately, but be sure to incorporate onto one timeline on your primary calendar. 

How do you start a project plan?   There are numerous software and web tools to help with this endeavor, but you can keep it simple as well.  For each goal, list the steps needed to achieve success.  Ask a trusted colleague or mentor for input after your first draft.  Write out each of the steps needed to get to your goal – and then schedule them on your calendar.  Put in all of the major milestones and your deadline.  For more in depth help, check this reference site housed on the Free Management Library which discusses basic project planning.

Work your plan
This is where the real work comes in – the execution stage. No, there isn’t a way around this step, but you can make it easier.  Go back to basics and use your ABCs to help work your plan. 

Accountability: In addition to your calendar, enlist the help of colleagues, family and friends to help keep you on track.  If you have periodic check-ins, you are more likely to stick to your plan and keep working at each step.

Bend and be flexible:  You will have things that do not go your way.  Do not give up.  The less rigid you are, the more likely you will continue on your way toward achievement.

Celebrate:  Take time to celebrate the milestones, wins and even the learnings from setbacks with your accountability partners.

Reflect, reassess and recommit
Throughout the entire process, you must reflect, reassess and recommit regularly.  For some goals, this may be daily – and for others, weekly.  The key thing to remember is that your commitments must be revisited and sometimes revamped in order to ensure success.

Education doesn’t guarantee you a career

Yesterday, I was on The Jay Boatman Show to discuss my thoughts on for-profit education and the “Gainful Employment” legislation that is being spearheaded by the Department of Education.  In a nutshell, the federal government wants limit the amount of Title IV funding that private sector (aka “for-profit”) colleges receive for students to attend their colleges and  universities.  

The aspiration of rewarding, gainful employment is a solid one.  If you are going to spend the majority of your time working, why wouldn’t you want to enjoy what you are doing and be financially rewarded for it? The Department of Education issue, however, isn’t really about people being gainfully employed – it is more about ensuring that education consumers who select to go to school at market-driven institutions are able to repay the debt they accrued while seeking higher education opportunities.  

Unfortunately, both private and public sector colleges and universities have students who graduate who cannot pay back their debt. My core belief is that much of this problem stems from a complex system of misinformation and the culture of debt we have in this country.  I also believe that if we are truly concerned about “gainful employment” for our college graduates, we need to look at ALL higher education institutions and get down to frank discussions about how we educate our future leaders.

Ultimately, YOU are solely responsible for your career readiness and ensuring that you are well-informed about how to make the most of your future.  Education can help you attain your career goals if you are prepared and make the most of your experience.

Keep these things in mind when choosing a school and field of study:

Know yourself and your situation, even if you don’t know exactly what you want to do

You may not know your end career goal, but you need to know your strengths and leverage them.  Spend a few uninterrupted hours (or days!) with yourself to reflect on why you want to go to school and your primary passions.  Know what you like to do and where your talents lie.  Ask friends, relatives, former teachers and managers to quickly summarize your greatest assets and weaknesses.  Blog or journal about your future aspirations and make some SMART goals for the next year, two years, and so on (SMART = Specific, Measurable, Attainable, Realistic, Timely).  Assess and list any relevant considerations such as abilities, family and financial obligations, location and other potential barriers or resources.

Research, research – and then research some more

Using your SMART goals and your situation details, start external research.  There are hundreds of websites dedicated to helping you understand how to pick a higher education institution.  Use the web, but use it well.  Don’t rely on one or two websites and use a variety of keywords in your search criteria.  For example, the search terms “pick a college” and “questions to ask when picking a college” are similar, but yield different search results.  Rely on well-known, reputable sites for school listings such as the Department of Education site which includes all public and private sector accredited institutions.  For further resources that I like, see the end of this post.

Think long term

Once you are invested in your education, make the most of it.  Understand the resources available to you on campus.  Utilize your Academics, financial aid, student services and career development offices.  Attend their events, participate and ask questions.  Go above and beyond your peers and don’t take shortcuts on your assignments.  Build a network of people who can help you in your future – and don’t forget to help them and stay in touch, too.  You are there to learn and engage with those around you.   Every day makes an impact on your future.

Be a Marketeer

In the end, it comes down to you.  Proactively promote yourself and your needs.  Don’t be passive and hope that someone else will do something for you.  If you don’t understand something after you have researched it, determine the correct person and get an answer.  Advocate for yourself throughout your education and you will carry that habit onto your career and your future.

Want more information on the issue of “Gainful Employment”?  Read all sides:

Want more information on choosing colleges, majors and careers?  Here are some of my favorite resources: